Great for dogs looking for a challenge when it comes to treat-dispensing dog games and toys.He'll love the reward of a job well done, and you'll love watching him put on his doggy thinking cap! Key Benefits He has to learn to unplug the blocks by lifting the pegs one by one in order to be able to move the blocks and then find the treats. Increase the degree of difficulty by locking the blocks with bone-shaped pegs, which are placed in the hollows all around the up-side of the game. He has to look for treats by moving one block after another in different circles. Interestingly, there is no registered coverage in Int’l Class 41 for “entertainment services” - is this a sign that Mattel doesn’t want the headache of controlling the quality of the “entertainment services” provided by all the carnies who operate these branded games in arcades across the country in county and state fairs? If so, that would be understandable.Who says learning can't be fun? With the Dog Twister Plastic Interactive Dog Toy, you can stimulate your pup's brain and have a blast at the same time! This unique toy is a challenging and fun game for you and your active dog.
#Doggo bites whack a mole hot dog game registration
The oldest registration is from 1992, relying on use of the mark in connection with an “arcade, carnival and amusement type activity game” (Int’l Class 28), going way back to 1977 by the way, the specimens of use filed by Mattel’s predecessor, Bob’s Space Racers are priceless.
#Doggo bites whack a mole hot dog game free
Surprisingly, no apparent third party marks that have been or need to be whacked to maintain a broad scope of rights - Mattel appears to own this piece of trademark real estate free and clear (full disclosure, I haven’t examined the associated domain real estate). Turns out, Mattel owns all four live trademark and service mark registrations for the WHAC-A-MOLE mark ( here, here, here and here).
In any event, seeing the trademark registration symbol, I couldn’t resist checking the USPTO database to see who owns it and how diluted the mark might be. Perhaps yet another mole needing to be whacked? Now, with respect to the poignant image displayed here, I captured a digital photo of the signage from a vendor at the Minnesota State Fair last year, and I’m sure it will be back again this year too, and next year, and the year after, etc. Putting the brand’s head in the sand out of frustration is simply no answer. It seems to me, what the comparison really calls out for is brand owners putting a premium on the need for intelligent digital trademark enforcement strategies.
The most basic answer is: Not all domain concerns are created equal, so being unable or unwilling to pursue all potential issues does not justify ignoring the most egregious (or even the easiest targets that could otherwise demonstrate the existence of a trademark enforcement strategy). What’s the point in doing anything if you can’t do everything, they cynically might ask?
This potentially unfortunate Whac-A-Mole mentality, however, can paralyze some brand owners into doing nothing to protect their valuable trademarks on the Internet. Just as soon as you eliminate one, up pops another, and another, etc.ĭan’s post from last week on the most recent land rush on the Internet - with the creation of almost infinite Internet real estate - may be a warning that this comparison will only continue to expand over time.
Trademark enforcement against infringing domains on the Internet is frequently likened to playing Whac-A-Mole.
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